Protecting minors and vulnerable groups: a warning from Palermo on social media and influencers
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It is a phenomenon that needs to be regulated. The topic of social media and influencers is one that experts in various fields have discussed. Not only sanctions for deceptive advertising, but also measures to protect minors and vulnerable groups. These are the key points that emerged during the conference organized by Corecom Sicilia at the Regional Assembly of Sicily at Palazzo dei Normanni in Palermo.
“There is already a regulatory framework in place. We intervened immediately after the Ferragni case with the branded pandoro,” explains Alessandro Palmigiano, a lawyer specializing in consumer protection. “There have been many interventions by the Antitrust Authority, but the regulations set by Corecom complete the picture because there is not only a penalty for deceptive advertising, but also the protection of other aspects. It is made clear that the messages launched by influencers must be clearly identifiable as advertisements. Minors are protected, and measures are indicated to protect vulnerable groups.”
Antonio Donato Marra, national coordinator of Corecom, explains that “the task of Corecom, with functions delegated by Agicom, is to control communication on influencer marketing and compliance with the rules issued in January this year. We mainly address students, minors, especially young people aged 13-18 who are influenced in their choices.”
A testimonial of the conference was Annandrea Vitrano, actress, influencer, and star of the film “A World Under Social Media.” “I am glad to be able to talk about a topic that concerns me and Claudio (Casisa, with whom she forms I soldi spicci). We have seen the beginning of the transformation of communication through social media,” says the actress. “We have been working on social media since 2013, and in these 11 years, we have seen them change, as has the audience, which has become much more attentive. Undoubtedly, regulation is needed in this world because we were all novices without rules.”
In the video, interviews with: Alessandro Palmigiano, lawyer specializing in consumer law; Antonio Donato Marra, national coordinator of Corecom, Annandrea Vitrano, actress.
Social media e influencer, l’avviso da Palermo: «Tutelare minori e fasce più deboli»
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