Damiani’s jewels arrive in Palermo: “We aim for the commercial development of Sicily”

Last Updated: October 26, 2023

Rocca, the only chain of high-end jewelry and watch stores in Italy, has opened a new location in Palermo. In addition to the group’s brand creations, including precious jewelry from Damiani and Salvini, the store also features luxury brands such as Breitling, Girrard Perregaux, Pomellato, Fred, and Pineider. The CEO of the group, Giorgio Damiani, highlighted Palermo’s status as the fifth largest city in Italy and its beautiful historic center, making it an attractive location for the new store. The Damiani group aims to promote Italian excellence through its various complementary brands and acquisitions. With many Palermo customers, Damiani believes the city deserves a strong presence and hopes that the new store becomes a popular destination for Palermitani.