A few months after the celebrations for its fifth year of activity, Heritage strengthens its operational plan by opening the Heritage Points in collaboration with the Motor Villages of Rome and Palermo. Here, in fact, it will be possible to enjoy some of the services most appreciated by enthusiasts, having the opportunity to request Certificates of Origin, have their historic car inspected for the Certification of Authenticity and purchase merchandising and a selection of spare parts dedicated specifically to cars of epoch. The inauguration of the Heritage Points in Rome and Palermo therefore continues the successful path started with the Mirafiori Motor Village and the Motor Village Arese, confirming the importance of these points of reference for collectors. The presence of specialized personnel will guarantee dedicated assistance capable of responding to the needs of enthusiasts: the Heritage Points thus become the ambassadors of this project aimed at offering a quality service, while increasing its capillarity at national level.
The initiative will be supported by a specific communication program that will include a clear identification in situ of the Heritage Points, the traditional promotion in the local press and a direct “digital oriented” contact channel through the websites and social networks of the Motor Villages, but also on the Facebook and Instagram pages of the Heritage project, which exceeded 37 million impressions. Finally, given the growing interest aroused by the initiative and the fruitful collaborations established with prestigious partners in various European countries, the initiative will soon be extended to other European Motor Villages, specifically in the UK, Germany and Switzerland, markets in which it is particularly I live the cult for Italian vintage cars: a “timeless passion”, as the Heritage slogan says.
Established in 2015, the Heritage department has the primary objective of protecting and enriching the immense historical heritage of the Abarth, Alfa Romeo, Fiat and Lancia brands, with a particular focus on its own fleet of over 600 units. But beyond mere conservation, the project aims to enhance and revive a heritage that tells such a rich and fascinating history that it deserves to be handed down as a precious and current example still today. This aim was pursued with a series of static display activities, participation in competitions reserved for classic cars and with the offer of various services related to this world.
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