SumUp, a digital payment company, will be the official sponsor of Palermo Football Club for the 2023/2024 football season. The sponsorship includes brand visibility for SumUp at the Renzo Barbera stadium and in designated advertising spaces provided by the football club. SumUp will also have the opportunity to organize events or promotional activities in collaboration with the Palermo players, as well as use the club’s logo for their marketing and communication efforts. The partnership aims to strengthen SumUp’s presence in Sicily and enhance collaboration with local merchants. Palermo FC, a historic team with a strong fan base and a global reputation, became part of the City Football Group in July 2022, allowing SumUp to expand its objectives in the Sicilian territory while looking towards markets outside of Italy and the European Union. Palermo’s CEO, Giovanni Gardini, expresses pride in sharing their journey with SumUp and emphasizes their shared vision of innovation and efficiency for growth opportunities. This collaboration with a global operator like SumUp marks another step towards Palermo’s international brand development.
SumUp sponsor ufficiale del Palermo: opera nel settore dei pagamenti digitali