A ceremony full of events and suggestions for the opening of the latest evolution of the Iperstore Decò, launched by the Arena Group inside the Forum shopping center in Palermo. An inaugural event opened by the president of the Arena Spa Group Cristofero Arena, by the general manager Giovanni Arena, by Giusy, Gianni, Morena and Roberta Arena, by the municipal councilor for productive activities Giuliano Forzinetti and by Mario Gasbarrino, managing director of Decò Italia.
The Arena group, led by Giovanni Arena, president of the VéGé Group, Aicube 4.0 and Decò Italia, is betting again on Palermo, inaugurating the third Decò hyperstore in the province, after the openings inside the prestigious Nuova Città shopping centers in via Ugo La Malfa , in the capital, and Poseidon of Carini. The opening of the new Iperstore Decò comes after the recent acquisition by the two former Ipercoops (La Torre and Forum) and the absorption of all collaborators, safeguarding more than 170 jobs. Today there are twelve medium and large directly managed sales outlets in the city of Palermo, as well as about ten sales outlets in the franchise network.
Already early in the morning, Tuesday 6 December, a very long line of trolleys at the entrance to the new Iperstore Decò, which extends over a sales area of 3,500 square meters. Lights, colours, smells, furnishings, materials, sounds and large LED panels distributed across all departments, to involve the customer in a design and food experience capable of embracing all the senses. A multifunctional hyperstore which, as per the format, combines cafeteria, kitchen, catering, own-produced bakery and pastry shop, gourmet sushi, vegetable garden, fresh market. There is no shortage of clusters with free from products: lactose-free, gluten-free, for vegetarian and vegan diets.
This new large market was born as a meeting place, designed to be experienced on a daily basis as a space for socializing, ideal for families. Here then is the possibility of interacting and being constantly guided by the staff to choose the best wine to pair in the cellar, a jewel that contains over 300 Italian and international excellences, almost perceived as a shop in shop space, within the vast piazza del fresco . Those doing the shopping can also sip an orange juice before arriving at the cash desk or decide to consume dishes that are always ready or cooked by the chefs of the internal and open kitchen at Spazio Sapore, in the name of transparency and food traceability, offering customers an immediate tasting experience. Many agri-food excellences, marked with the Gourmet Selection sticker that the Arena group carefully researches and selects. The butcher shop, served, presents a large selection of the best Sicilian meats, coming from a highly certified Antibiotic Free supply chain, and is equipped with controlled humidity and temperature cells for the maturation of the meats. The assortment in delicatessens is extraordinary, which just in recent days received the prestigious award of Best Banco d’Italia with a selection of cured meats, obtaining the highest evaluation of Italian excellence, the 5 Pins, from the Salumi d’Italia 2023 Guide. is the bazaar area, dedicated to objects and tools for the home and furnishing accessories, small and large appliances, toys and objects suitable for every occasion.
The enhancement and centrality of the territory mix with technological innovation, to ensure greater environmental sustainability, through the use of new technologies, advanced systems and LED lighting systems and covers in all refrigerated counters, guaranteeing reduced energy consumption . At the new Iperstore Decò there are services such as free wi-fi, digital queue elimination, self-scanning and self-payment checkouts as well as a dozen traditional ones, cooking courses open to all, as well as cooking shows and training events with well-known chefs and sommeliers.
Iperstore Decò Forum will be open every day, from Monday to Sunday, from 9 to 21.
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