Al Cous Cous Fest: Sicily as a Driving Force for Italy’s Economy through Territorial Marketing

The Cous Cous Fest has come to an end after ten days of promoting peace, exchange, and multiculturalism in San Vito lo Capo. However, there are still events scheduled for tomorrow, including a discussion on territorial marketing. The debate focused on the strategies to enhance the island’s cultural, natural, tourist, and gastronomic heritage through innovative digital tools. The ScuSi project, funded with €3 million, aims to provide tourists with services that connect them to all the relevant components. It will be launched at the end of the year and is expected to bolster the entire Sicilian region. The festival also featured culinary shows, talks, and musical performances, with tomorrow’s lineup including a cooking show by Andrea Lo Cicero and a performance by pop-jazz singer Simona Molinari.

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Al Cous Cous Fest si parla di marketing territoriale: «La Sicilia può essere traino dell’economia di tutta Italia»

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